B-The Face: Ambassadors Are Appointed!

B-The Face was a search to find four savvy social ambassadors for Mercedes-Benz Canada. Applicants proved their skills by creating a Tumblr page and promoting themselves, B-The Face, and the Mercedes-Benz brand on it.

Applicants were narrowed down to 20 finalists (five finalists for each of the four B-Personalities) and they won over voters with fresh social content on their Tumblr pages during the month of March.

The top four finalists from each B-Personality (B-Seen, B-Spontaneous, B-Playful, B-Adventurous) with the most votes earned the exclusive role as a social ambassador for Mercedes-Benz Canada and get to drive away in style with a 1-year Mercedes-Benz B-Class lease.

Each B-The Face ambassador will use their savvy social skills to Tweet, post, and share on behalf of one of the most recognized brands in the world – Mercedes-Benz.

Meet the official ambassadors and get ready to follow the action on their social feeds.


B-The Face – Social Ambassador Term

The four final B-Class social ambassadors have been appointed to B-The Face in April for a 4-month ambassadorship term and will each enjoy a Mercedes-Benz B-Class lease for 1 year.


B-The Face ambassadors receive:

  • A 4-month term serving as a social ambassador for Mercedes-Benz Canada
  • Exclusive access to and
    V.I.P. treatment at
    B-Class Events
  • Lease of a Mercedes-Benz
    B-Class for 1 year